1999 Volkswagen Cabriolet advertisement Pink Moon

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promotional cd given buyers of vw in 2001.


on 11 november 1999 volkswagen announced debuting, first time, television advertisement on internet. campaign, named milky way , featured volkswagen cabriolet title track of pink moon soundtrack. ron lawner, chief creative officer of arnold communications stated in press release, song special. s old song guy named nick drake. s called pink moon , introduction nick drake if re not familiar him. s transporting. , seemed fitting beautiful drive in country on special night. volkswagen cabriolet commercial, directed jonathan dayton , valerie faris , filmed lance acord, led large increase in record sales, , number-five placing pink moon in amazon.com s sales chart. vw , pink moon pairing marked new step in advertising. bethany klein, professor in department of media , communication @ university of central england states, role of pink moon in success of milky way interesting, in both added artistry of commercial , protected visual artistry of spot: because ad worked (it aesthetic success) usual negative discourse surrounding use of popular music in advertising was, if not stopped, @ least reduced , accompanied positive appraisals ... linking of ad being watershed , being nicely done no coincidence; because ad executed , aesthetically successful industry , public reassessed use of music in advertising around example. in 2001, volkswagen honored music , advertising pairings had made on years giving new volkswagen cabrio buyers compilation cd featured pink moon first track.


u.s. sales of nick drake s pink moon album rose 6,000 copies, prior song s use in cabrio commercial, 74,000 copies in 2000, according palm, distributes drake s music through hannibal records. of 2004 has sold 329,000 copies in united states.








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